GROOVES Fashion is a brand that combines unique designs and comfort with high quality material, to bring you fashion products that's sure to keep you groovin' in style.

It’s not just a brand, it’s a movement.

Forward Movements Only ™️

Born and raised in Brooklyn, New York in 1976 I was blessed to be born at the very beginnings of the Rap/Hip Hop era and when Reggae music was beginning to spread out to the world. The 90’s dancehall scene is where my love for reggae music and where the idea for Jah Love Entertainment began. After years going in and out of jail I decided to change my life and began my forward movement in life. In 2017 I decided to make Jah Love Entertainment a reality. After 3 years of booking shows, events and parties I decided to persue a dormant passion of designing my own fashion company. From my early beginnings came most of my fashion influences. Bringing those influences to my company, I blend my love for old school music and my love for fashion to bring a fashion line that features custom designs on high quality materials.